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An eminent Indian Toy Designer, post graduate of National Institute of Design (NID) with her specialization in Toys and Children products. She is also a TEDx speaker. She has done Management Program for Women Entrepreneurs from IIM, Bangalore.


She designs the surprise toys found inside Kinder Joy for Indian / global market, sports toys for Disney, India and break-time playthings for ITC Foods. Suhasini was approached by the creators of the character Chota Bheem to build the strategies for promotional toys and merchandise. She is the brain behind many sassy board games for kids produced by FRANK and instrumental in setting up a new board games company for Brijbasi Art Press Ltd., a renowned printing press in Delhi.


She is the first toy designer in the country to have her name imprinted on the games designed by her for Indian and global clients. In 2015, SNAPDEAL, which is India’s Largest Online Shopping Portal collaborated with her as a Toy Expert.


She has worked extensively on rubberwood toys, new designs of which are launched every year at various Toy Fairs across the globe. 


Her success lies in taking concepts to reality by connecting the right resources with the people she works with. Thus, been able to serve quite a number of toy manufacturers, helping them accelerate their business growth. Her services as a toy designer are sought after by toy companies in India, China, Thailand, Italy, UK, USA, Turkey and France.


She has been a Young Creative Entrepreneur Award Finalist organized by British Council. Her work has been honored by Prime Minister of India Mr. Narendra Modi as a Designpreneur in 2005 and President of Taiwan Mr. Ma Ying-jeou in 2010.

She is a visiting faculty at NID, NIFT. Jury member at NIFT Delhi. Speaker at several design events and appears on NDTV chat show, “Bringing up Baby”, to share her perspective on choosing and buying age-appropriate toys for children. Also to talk about special needs toys, developmental toys, and toy safety. Suhasini also collaborates with red dot winning industrial designer and her husband Paul Sandip, for development of certain projects. They together run PAUL STUDIO in India.


  • Brand Name creation

  • Logo & Identity Design

  • Character Design

  • Go to market strategy

  • Toy Design & Development

  • Intellectual Property Protection

  • Packaging Design

  • Marketing Collaterals

  • Website Design 

  • Vendor Development 




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